For over ten years, having an exclusive dealer network has been the key for Maxim’s continued success, the distributor of Baoli forklifts in the UK. However, 2015 has seen a significant step forward for both Baoli and Maxim. It results in nationwide business opportunities not only for the UK dealer network, but also creates added value and services for the customers. To ensure that truck up time is kept at a maximum, Maxim works with selected partners who are able to offer professional and consistent service levels. Strategically positioned throughout the UK, Maxim dealers operate a same day service and in some locations a three hour response time. Even with these added benefits, forklifts and services are managed at a local level. Previously, dealers would look for clients acting within his region.
However, the solution is the combined cooperation between dealers. This is enabling them to guarantee services beyond territory and postcodes managing multi-site national accounts. Several Maxim dealers have won national accounts in 2015 where nationwide and multisite clients have been added to the network. Companies in the logistics and tool & plant hire industries are operating successfully a variety of Baoli forklifts across many UK branches and depots. To ensure the same level of professional services across all sites, Maxim is supporting the dealers. On the top of the agenda are training courses with technical updates and knowledge exchange. At its location in Windsor, there is a stock of forklifts covering the Baoli product range which are always available for specific engineer support and technical training. In addition the dealers have access to a comprehensive stock of genuine spare parts, so users can rely on a quick fix and finally enjoy a low total cost of ownership matched with a proven reliable truck. Before servicing trucks, the dealers have to offer the appropriate specification forklift for the customer application. Deep product knowledge is necessary, and Maxim is offering this by regular meetings with Baoli Material Handling Europe as well as by visits at the production site of the Baoli forklifts in China. Finally the dealers have an exclusive access to an online configurator, where they get all the information on specifications, prices and warranty details in combination with the specific truck images. The Maxim dealers also benefit from an electronic parts catalogue for quick online reference and order. All these steps have been invested to generate additional value for the users and end customers. The aim is for customers to appreciate and value the support given by Maxim and Baoli.
Company information: Tel.: 01753 622300 www.baoliforklifts.co.uk and www.baoli-mh.eu